PontikDent is a B2B e-commerce platform for dental clinics, laboratories, distributors and professional training institutions, offering specialized dental equipment, tools and materials.

As a UX/UI and Product Designer, I created the website structure, product catalog, e-commerce experience and visual system, making a large range of professional products easy to browse, compare and purchase.

Role
UX/UI Designer · Product Designer · Art Direction

Industry
Dental · Medical Equipment · B2B E-commerce

Scope
UX/UI Design · E-commerce Website Design · Product Catalog · Product Pages · User Flows · UI Kit · Visual Design

The Challenge

The goal was to transform a complex professional catalog into a clear and intuitive B2B dental e-commerce experience. The platform needed to serve both dental professionals and educational organizations while keeping technical product information easy to understand.

The Solution

I designed a structured catalog, product cards, category navigation and purchase flow, supported by a consistent UI design system and responsive visual language.