I worked with Raiffeisen Bank for nearly two years as an Art Director for visual communication, developing a new creative direction for the brand across advertising, corporate and editorial materials.

I created the core visual concept built around highlighting one distinctive element within each image, reinforcing the campaign idea and the slogan “Difference in Attitude.” The concept became a recognizable part of the bank’s communication and continued to be used across campaigns for years.

Role
Art Director · Creative Director · Brand Designer

Scope
Art Direction · Brand Communication · Advertising Campaigns · Creative Concept · Annual Reports · Editorial Design · Print Design · Visual Identity