Art Direction, Brand Book, Character System & UX/UI Design
Good Night, Little Ones! is one of the best-known children’s television brands in the Russian-speaking market. I worked on the project as Art Director, leading the development of its first comprehensive visual system and digital experience.
I created the brand book and visual language for the 2D characters, defining how the heroes, scenes, colors, graphics and compositions could be used consistently across different media and licensed products.
The brand book grew to more than 500 pages and included hundreds of character scenes and applications developed for a wide range of products.
Children’s clothing, textiles, bedding, tableware, books, coloring books, toys and other licensed merchandise — the system was designed to support franchise and licensing partners while protecting a consistent brand identity.
Role
Art Director · Brand Designer · UX/UI Designer
Scope
Art Direction · Brand Book · Character Design System · Licensing Design · Children’s Brand Design · UX/UI · Website Design · Digital Experience
Design · Digital Experience
I also designed the first website for Good Night, Little Ones!, including its UX, visual concept and interactive structure. The platform combined video content, games, competitions and children’s activities into one digital environment and was used by more than 20 million users.
The Result
The result was a scalable children’s entertainment brand system connecting television characters, digital products, publishing and licensed consumer products within one consistent visual identity.
PeresArtGroup 